To launch its advertising offer in France, Twitch had to convince two audiences at once: its community, attached to a free and direct tone, and advertisers, who expect a structured pitch.
Speaking to two audiences at once. To launch Twitch Ads in France, the voice had to convince the community and the advertisers. So we played for that balance: enough energy and closeness for the first, enough clarity and credibility for the second.
The right tone, found in our portfolio. The client had spotted one of our demos and wanted that same energy for the campaign. So we had a very clear reference from the start. It let us go straight in the right direction at the recording.
An emergency to absorb, without holding everything up. The spot was finished and the air date was close when a script change landed at the last minute. To avoid slowing the whole production down, it had to be fixed fast. We received the final script, recorded the new voice over and delivered the spot ready to air. In under an hour, clock running.
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