Asmak Fish, three languages

ASMAK Fish exports seafood from Mauritania and was looking for importers in Europe. The company had an animated film to present its offer. Our writers wrote the script market by market, and we recorded it in three languages.

Explainer animation
Mauritanian exporter
Script and voices
French · Spanish · Italian
Importers targeted
European markets

French · French version

Spanish · Spain

Italian · Italy

One script per market, one voice per language

A script written market by market. Our writers studied each of the markets ASMAK Fish was targeting and the buyers it wanted to convince, then wrote the script accordingly. A Spanish importer and an Italian importer do not expect the same argument, even in front of the same film.

One voice per language. Three languages, three artists: French, Spanish and Italian. Each version goes to an actor who speaks the language, because a professional buyer hears straight away what has been brought in from somewhere else.

Convincing from a market nobody knows well. The real stake was not describing products. It was putting forward what the company has achieved and what genuinely sets it apart, from a country the European buyer knows little about, and filling in through the voice what the context does not give away.

Adapting the text and the performance. Changing language is not just translating. The script changes, and so does the way it is played: the tone that builds trust with an Italian importer is not quite the one that works in Spain.

FRVOICEOVER studio microphone

Our method

Step 01
Market study
Every target market and its buyers studied before a word was written.
Step 02
Script writing
One script per market, not a translation of the same text.
Step 03
Casting by language
One artist for French, one for Spanish, one for Italian.
Step 04
Recording
Each version performed in the register of its own market.

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