Two commercials for the operator Mobile Vikings, one on the internet offer, the other on television. The film and its translation reached us already done: all the work went into the dub, and into what the picture imposed on the text.
The script arrives already translated. For these two Mobile Vikings spots we received the original videos and the scripts already translated into French. So we did not work on the translation. Our job started at the dub.
Translated does not mean ready to record. A translation can be excellent and still not work on picture, because it does not fit inside the length of the shot. From one language to another the same idea does not take the same number of words, and French is rarely the most economical. A few seconds, or even a few syllables too many, are enough to throw it off.
Adjusting straight from the booth. It is usually at the recording, with the film in front of you, that the problem becomes obvious. A line runs over, the delivery gets too fast, or a pause no longer falls in the right place. We offer an alternative on the spot: a shorter phrasing, natural, faithful to the meaning and the intention of the original text.
Making the dub disappear. In the end the viewer should not feel any of that adjustment work. Every sentence has to sit naturally on its sequence, without sounding like French brought in from elsewhere. We know a dub works when it stops being noticed.
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